Website Design

How to Choose a Web Design Agency Without Getting Burned

Look past the portfolio gloss. Ask about maintenance, SEO implementation and who owns the backlog after launch.

EN WINK Web Refresh Hero FY25 Ready for dev
Alex Morgan · Head of Strategy

Look past the portfolio gloss. Ask about maintenance, SEO implementation and who owns the backlog after launch.

This guide is part of the 66sites topical content system. It is written to help you make better decisions and to connect naturally to related services — not to keyword stuff.

Key takeaways

  • Prioritize commercial intent and operational reality over vanity metrics.
  • Fund maintenance and SEO continuously if you want compounding results.
  • Choose platforms and page counts based on constraints, not trends.
  • Avoid doorway pages, fake proof and ranking guarantees.

How this connects to 66sites

If you want help implementing the ideas in this article, explore our subscription plans or book a consultation.

Related resources

Ready to grow with a website subscription?

Professional design, development, maintenance and SEO — one predictable yearly plan.

Get Started Call