Technical SEO

Technical SEO That Makes Your Site Easy to Crawl & Rank

Technical SEO is the engineering and configuration layer of search: crawlability, indexation controls, site architecture, canonicalization, sitemaps, structured data hooks, redirects…

landscape website 1
1 plan Design, care & SEO together
$199+ Transparent yearly pricing
Monthly Updates, security & support
Honest No fabricated rankings

What this service is for

Technical SEO is the engineering and configuration layer of search: crawlability, indexation controls, site architecture, canonicalization, sitemaps, structured data hooks, redirects, internationalization signals and performance constraints that affect how search engines access and understand URLs.

It is not writing blog posts (that’s SEO content / on-page) and not Google Business Profile work (that’s local SEO). Technical SEO fixes the pipes so content and local efforts aren’t trapped.

66sites implements technical SEO inside website subscriptions — because most technical findings require development access, staging and ongoing monitoring, not a PDF audit alone.

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What we focus on for this page

Practical website, conversion and SEO work tailored to how your buyers actually decide.

Problems this service solves

Important pages blocked by robots, noindex or accidental login walls.Redirect chains and soft 404s wasting crawl budget.Duplicate URL variants from…

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Our approach at 66sites

We audit with Search Console, crawlers and template reviews, then build an impact-ordered backlog. Fixes ship through development/maintenance — not…

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What’s included

Technical SEO auditCrawl/indexation/architecture/performance findings prioritized.Indexation controlsRobots, canonicals, noindex strategy…

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How this connects to growth & SEO

Technical SEO is the foundation layer of organic growth programs at 66sites. Without it, content and local work leak value.

We keep claims humble: better technical health improves your ability to compete — it does not entitle you to a position.

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Who this is for

Teams with content or local efforts that underperform because the site is hard to crawl, riddled with duplicates or slowed by technical debt — including post-migration recoveries.

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How it works

  1. Collect signals. GSC, analytics, crawl, hosting constraints.
  2. Diagnose. Separate blockers from nice-to-haves.
  3. Prioritize. Business impact vs effort.
  4. Implement. Dev/care tickets with QA.
  5. Validate. Coverage reports and template checks.
  6. Monitor. Watch regressions monthly.

Pricing

Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.

Starter

$199/year

For small businesses that need a professional site without a large upfront build.

  • Professional multi-page website
  • Managed hosting & SSL
  • Security monitoring & backups
  • Core plugin/theme updates
  • Minor content updates
  • Basic on-page SEO setup
  • Analytics & Search Console
  • Email support
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Pro

$399/year

For growing brands that need ongoing development, SEO and conversion work.

  • Everything in Growth
  • Custom development hours
  • Advanced technical & content SEO
  • Multiple landing pages
  • Ecommerce capabilities
  • Priority support
  • Integrations & automations
  • Dedicated account manager
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Enterprise

Custom

Large sites, complex integrations, multi-location brands and custom applications.

  • Custom applications & platforms
  • Advanced integrations
  • Large or multi-site ecosystems
  • Ecommerce at scale
  • Dedicated support team
  • Advanced SEO programs
  • Custom SLAs
  • Quarterly roadmap planning
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Meaningful technical SEO usually requires Growth ($299/year) or Pro ($399/year) for implementation capacity. Starter ($199/year) may cover light hygiene on small sites. Enterprise fits large URL estates. One-time audits can on-ramp into subscriptions; we don’t sell audits that can’t be implemented.

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Platforms we use

We recommend the lightest stack that can hit your goals — then we maintain it properly.

Why choose 66sites

  • Subscription delivery so maintenance and SEO continue after launch
  • Design, development, and SEO owned by one accountable team
  • Transparent scope — no ranking guarantees or invented proof points
  • Platform guidance that prefers the lightest stack that meets your goals

In-depth details

Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.

Problems this service solves

  • Important pages blocked by robots, noindex or accidental login walls.
  • Redirect chains and soft 404s wasting crawl budget.
  • Duplicate URL variants from parameters, facets or trailing-slash chaos.
  • Bloated JavaScript architectures rendering key content invisibly to crawlers.
  • XML sitemaps that include junk or miss money pages.
  • Core Web Vitals issues on templates that attract traffic.
  • Migrations launched without technical SEO ownership.

Our approach at 66sites

We audit with Search Console, crawlers and template reviews, then build an impact-ordered backlog. Fixes ship through development/maintenance — not slideware.

Architecture decisions (hub pages, internal linking scaffolds, pagination) are treated as product choices with SEO consequences.

Monitoring catches regressions after releases and campaigns so technical health doesn’t silently decay.

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What’s included

Technical SEO audit

Crawl/indexation/architecture/performance findings prioritized.

Indexation controls

Robots, canonicals, noindex strategy clarified.

Redirect & URL hygiene

Fix chains, broken paths, migration maps.

Sitemap & IA improvements

Make discovery paths sane.

Structured data implementation

Where markup helps eligibility — not spam.

Performance collaboration

CWV issues routed with speed work.

Ongoing technical backlog

Monthly shipping under Growth/Pro.

Frequently asked questions

Straight answers about scope, pricing, ownership and what a subscription includes for this page.

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How is technical SEO different from on-page SEO?

Technical SEO concerns crawl/index/architecture/performance plumbing. On-page SEO concerns how individual pages match intent with content, titles, headings and internal links. You usually need both.

How is technical SEO different from local SEO?

Local SEO focuses on proximity signals, GBP and location landing pages. Technical SEO ensures those pages are crawlable, fast and correctly indexed — complementary, not interchangeable.

Do you guarantee rankings after technical fixes?

No. Technical work removes barriers and improves eligibility. Rankings also depend on content, competition and authority.

Will fixing Core Web Vitals alone grow traffic?

Unlikely in isolation. It can help UX and is a ranking consideration, but weak pages stay weak.

Can you handle JavaScript-heavy sites?

Yes with rendering strategy reviews. Sometimes SSR/hybrid changes are required — scoped as development.

Do you create content as part of technical SEO?

Only when content is needed to resolve thin/duplicate architecture problems. Broader content programs are separate services.

What tools do you use?

Search Console, crawlers, log-minded workflows where available and performance tooling. Tools inform; judgment prioritizes.

How fast will we see results?

Coverage and crawl improvements can appear relatively quickly; ranking movement varies widely. We report leading indicators, not fantasy timelines.

Unblock crawl and indexation

Technical SEO implemented by the team that can actually ship the fixes.

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