Problems this service solves
Thought leadership that never ships.Sales decks and blog posts telling different stories.Content produced without distribution or CTA plans.Brand…
Read more →Content Marketing
Content Marketing for Topical Authority & Demand
Content marketing builds lasting demand assets: educational resources, comparison explainers, customer-journey guides and authority pieces that earn attention and support sales enablement — not only short-term SEO wins.
What this service is for
Content marketing builds lasting demand assets: educational resources, comparison explainers, customer-journey guides and authority pieces that earn attention and support sales enablement — not only short-term SEO wins.
Where SEO content focuses tightly on search clusters, content marketing also considers narrative consistency, reusable assets and how content supports email, sales and partnerships.
66sites runs content marketing through the same website subscription so assets live on maintainable templates with CRO and SEO hygiene included.
What we focus on for this page
Practical website, conversion and SEO work tailored to how your buyers actually decide.
Our approach at 66sites
We define audiences and jobs-to-be-done, then plan a resource system: pillar pages, supporting articles, lead magnets only when useful, and CTAs…
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What’s included
Content program strategyPillars, audiences, offers.Editorial calendarRealistic cadence by plan.Asset creationArticles, guides, resource…
Read more →Selected website work
A look at website designs and layouts we build for service businesses — mockups and project types, not fabricated client claims.
Chicago Electrician Website Design
Dental Clinic Website Design
Dental Web Design
Electrician Website Agency 1
Emergency Electrician Website
Hire Dental Website Agency
Hire Freelance Dental Design
Hire Law Firm Website Design
Hire Plumbing Website Agency
Hvac Web Design California 1
Hvac Website Design Texas
Hvac Website Design Usa
Newyork Electrician Website Design
Personal Injury Website Design
Plumbing Web Design
Roofing Website Design Agency 1
Roofing Website Design Florida
Roofing Website Design Texas
Website Design Mockup
Website Design Mockup
Website Design Mockup
Wordpress Plumbing Website Design
How this connects to growth & SEO
Strong content marketing often produces SEO gains as a byproduct when intent and internal linking are respected.
We still refuse ranking guarantees; authority takes compounding work and market context.
Who this is for
B2B and considered-purchase brands that need authority assets and educational journeys — not only local map-pack businesses (though local firms can benefit from educational content too).
How it works
- Audience & offer mapping. What content must achieve.
- Pillar architecture. Resource system design.
- Produce. Write/design within brand rules.
- Publish & link. Ship on the website properly.
- Distribute notes. How your team can amplify.
- Learn. Double down on what assists conversions.
Pricing
Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.
Starter
$199/year
For small businesses that need a professional site without a large upfront build.
- Professional multi-page website
- Managed hosting & SSL
- Security monitoring & backups
- Core plugin/theme updates
- Minor content updates
- Basic on-page SEO setup
- Analytics & Search Console
- Email support
Growth
$299/year
Best for local and service businesses ready to generate more leads every month.
- Everything in Starter
- Custom design & more pages
- Local SEO + GBP optimization
- Conversion-focused UX
- Ongoing content updates
- Landing page builds
- Performance optimization
- Monthly reporting & strategy call
Pro
$399/year
For growing brands that need ongoing development, SEO and conversion work.
- Everything in Growth
- Custom development hours
- Advanced technical & content SEO
- Multiple landing pages
- Ecommerce capabilities
- Priority support
- Integrations & automations
- Dedicated account manager
Enterprise
Custom
Large sites, complex integrations, multi-location brands and custom applications.
- Custom applications & platforms
- Advanced integrations
- Large or multi-site ecosystems
- Ecommerce at scale
- Dedicated support team
- Advanced SEO programs
- Custom SLAs
- Quarterly roadmap planning
Content marketing programs typically need Growth ($299/year) or Pro ($399/year). Enterprise for multi-brand editorial operations. Starter ($199/year) may support light publishing only. Initial resource hub builds may include setup fees.
Why choose 66sites
- Subscription delivery so maintenance and SEO continue after launch
- Design, development, and SEO owned by one accountable team
- Transparent scope — no ranking guarantees or invented proof points
- Platform guidance that prefers the lightest stack that meets your goals
In-depth details
Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.
Problems this service solves
- Thought leadership that never ships.
- Sales decks and blog posts telling different stories.
- Content produced without distribution or CTA plans.
- Brand voice inconsistent across writers.
- Resources ungated/gated without strategy.
- No refresh cycle; outdated advice lingers.
Our approach at 66sites
We define audiences and jobs-to-be-done, then plan a resource system: pillar pages, supporting articles, lead magnets only when useful, and CTAs matched to funnel stage.
SEO informs topic selection but doesn’t imprison every piece into head-term chasing. Some content exists to convert or enable sales.
Measurement includes assisted pipeline signals and engagement quality — not just traffic spikes.
What’s included
Content program strategy
Pillars, audiences, offers.
Editorial calendar
Realistic cadence by plan.
Asset creation
Articles, guides, resource pages.
Packaging on-site
Design modules and CTAs.
Internal distribution hooks
Linking and navigation placements.
Refresh & governance
Keep claims current.
Optional enablement snippets
Sales-friendly summaries when useful.
Frequently asked questions
Straight answers about scope, pricing, ownership and what a subscription includes for this page.
Is this the same as SEO content?
Overlapping toolkit, broader brief. Content marketing includes authority and enablement goals beyond pure SERP capture.
Do you run our email newsletter?
We can create assets and on-site capture paths. Full ESP program management is scoped explicitly if needed.
Can you produce video scripts?
Yes as part of content programs when video is the right format; production crews are typically separate.
How do you avoid generic AI content?
Interviews, proprietary process detail, reviewer expertise and editing standards.
Will content marketing generate leads alone?
It supports demand. Conversion paths, offers and sales follow-up still matter.
Do you ghostwrite executive bylines?
When authentic expertise is involved and the executive reviews — yes.
How do you handle compliance review?
Workflows with your reviewers before publish for regulated industries.
What’s success beyond traffic?
Assisted forms/demos, sales usage of assets, reduced repetitive questions — defined per client.
Build authority on purpose
Content marketing programs with pillars, CTAs and website packaging — shipped monthly.