Landing Page Design

Landing Page Design Built for Campaign Conversion

Landing page design creates focused pages for a single campaign intent: one audience, one offer, one primary action. It is not a miniaturized homepage with extra navigation distractions.

web design development
1 plan Design, care & SEO together
$199+ Transparent yearly pricing
Monthly Updates, security & support
Honest No fabricated rankings

What this service is for

Landing page design creates focused pages for a single campaign intent: one audience, one offer, one primary action. It is not a miniaturized homepage with extra navigation distractions.

Teams often send paid traffic to homepages and wonder why cost per lead climbs. Design fixes that mismatch by aligning message continuity from ad → hero → proof → form.

At 66sites, landing page design extends your brand system into campaign templates marketers can reuse, then iterate under subscription CRO and content support.

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What we focus on for this page

Practical website, conversion and SEO work tailored to how your buyers actually decide.

Problems this service solves

Paid traffic landing on homepages with competing CTAs.Visual mismatch between ad creative and page hero.Forms asking for more fields than the offer…

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Our approach at 66sites

We design message hierarchy first: promise, proof, details, objection handling, action. Visual polish supports that sequence rather than decorating…

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What’s included

Campaign brief workshopAudience, offer, objections and success event definition.Wireframe for conversion pathSection order from hero to form…

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How this connects to growth & SEO

Some landing pages support organic intent; others should stay campaign-only. We decide indexing based on uniqueness and search value — not habit.

When pages are organic-worthy, design still leaves room for substantive copy and FAQ schema rather than image-only sections.

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Who this is for

Marketers running paid search, paid social or partner campaigns who need pages that match ad intent and convert without sending people into site-wide browsing.

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How it works

  1. Brief. Offer, traffic source and conversion definition.
  2. Structure. Wireframe the single-intent path.
  3. Design. Visual comps with real copy lengths.
  4. Review. Stakeholder alignment against conversion criteria.
  5. Handoff. Develop and QA with tracking.
  6. Iterate. Design tweaks from campaign learnings.

Pricing

Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.

Starter

$199/year

For small businesses that need a professional site without a large upfront build.

  • Professional multi-page website
  • Managed hosting & SSL
  • Security monitoring & backups
  • Core plugin/theme updates
  • Minor content updates
  • Basic on-page SEO setup
  • Analytics & Search Console
  • Email support
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Pro

$399/year

For growing brands that need ongoing development, SEO and conversion work.

  • Everything in Growth
  • Custom development hours
  • Advanced technical & content SEO
  • Multiple landing pages
  • Ecommerce capabilities
  • Priority support
  • Integrations & automations
  • Dedicated account manager
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Enterprise

Custom

Large sites, complex integrations, multi-location brands and custom applications.

  • Custom applications & platforms
  • Advanced integrations
  • Large or multi-site ecosystems
  • Ecommerce at scale
  • Dedicated support team
  • Advanced SEO programs
  • Custom SLAs
  • Quarterly roadmap planning
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Landing page design often fits Growth ($299/year) when paired with ongoing campaigns and CRO. Occasional single pages may be handled within Starter ($199/year) capacity if the system already exists. Pro ($399/year) and Enterprise support higher test velocity and multi-brand templates. Setup fees apply when building the first campaign system from scratch.

Compare Starter, Growth, Pro, and Enterprise plans →

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Platforms we use

We recommend the lightest stack that can hit your goals — then we maintain it properly.

Why choose 66sites

  • Subscription delivery so maintenance and SEO continue after launch
  • Design, development, and SEO owned by one accountable team
  • Transparent scope — no ranking guarantees or invented proof points
  • Platform guidance that prefers the lightest stack that meets your goals

In-depth details

Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.

Problems this service solves

  • Paid traffic landing on homepages with competing CTAs.
  • Visual mismatch between ad creative and page hero.
  • Forms asking for more fields than the offer justifies.
  • Weak proof placement above the fold on mobile.
  • Campaign pages that ignore brand and look untrustworthy.
  • No reusable landing template, so every campaign reinvents layout.

Our approach at 66sites

We design message hierarchy first: promise, proof, details, objection handling, action. Visual polish supports that sequence rather than decorating randomly.

Mobile layouts prioritize the primary CTA and short forms. Secondary links — if any — are deliberate, not a full site nav dump.

Templates become part of your design system so future campaigns ship faster without brand drift.

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What’s included

Campaign brief workshop

Audience, offer, objections and success event definition.

Wireframe for conversion path

Section order from hero to form confirmation.

Visual landing design

Brand-aligned comps for desktop and mobile.

Form UX design

Field strategy and microcopy guidance.

Variant-ready components

Modules that support A/B tests later.

Handoff to development

Specs for fast, trackable implementation.

Frequently asked questions

Straight answers about scope, pricing, ownership and what a subscription includes for this page.

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How is landing page design different from website design?

Website design establishes sitewide systems and multi-page journeys. Landing page design optimizes a single campaign conversion path, usually with reduced navigation.

Do you write the landing page copy?

We structure messaging and can refine copy within plan scope. Deep creative strategy for large media accounts may be phased or scoped separately.

Can you design pages for multiple offers?

Yes — as a template system with modular sections rather than unrelated one-offs.

Will you include popups and chat widgets?

Only when they don’t sabotage the primary conversion or page speed. Restraint usually wins on paid landing pages.

Do you design for A/B testing?

We create variant-friendly components and advise what is worth testing given traffic volume.

What proof elements should appear?

Depends on offer risk: reviews, logos, guarantees you can legally claim, process clarity, certifications. We don’t invent testimonials.

How fast can a new landing page be designed?

Faster once a system exists. First-page systems take longer because brand and component rules are established.

Do landing pages hurt SEO?

Thin doorway pages can. We avoid spammy duplicates and can index thoughtfully when organic value exists — campaign-only pages may stay noindex when appropriate.

Stop sending ads to your homepage

Single-intent landing design matched to campaign offers and mobile CTAs.

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