Challenges Attorneys face online
Homepage messaging tries to cover too many practice areas and dilutes authority.Consultation CTAs are buried beneath long biographical essays — and…
Read more →Attorney personal websites
Website Design & SEO for Attorneys
Attorneys building a personal practice brand need a website that answers a simple question quickly: is this the right lawyer for my matter? Visitors scan credentials, practice focus, personality, and…
Website design & SEO built for Attorneys
Attorneys building a personal practice brand need a website that answers a simple question quickly: is this the right lawyer for my matter? Visitors scan credentials, practice focus, personality, and how to request a consultation. 66sites creates subscription websites structured around that evaluation—not generic firm templates with a single name swapped in. Narrow practice focus with clear consult mechanics often outperforms broad “full service” claims on a personal site.
Solo and small-team attorneys often inherit outdated sites from directory packages or DIY builders. Those properties rarely support modern consultation booking, mobile call conversion, or content that demonstrates genuine expertise. We rebuild around your practice focus, jurisdictions, and communication style with maintenance and SEO included monthly. Fee-model clarity—contingency, hourly, or flat—reduces bounce before prospects request a meeting.
Because attorney marketing sits near YMYL standards, we keep language careful: education and process over outcome promises. Your site should help people understand whether to reach out, then make reaching out straightforward and discreet. Name disambiguation through distinct focus phrases and city context helps when surnames are common in search.
What we focus on for this page
Practical website, conversion and SEO work tailored to how your buyers actually decide.
Industry-specific website strategy
We design attorney sites as a focused funnel: practice focus statement, proof of competence, practical FAQs, then consultation request. Secondary…
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Important pages this website should include
Practice focus. States the matters you handle most and the clients you prefer to represent. This page earns its place because searchers and sales…
Read more →Selected website work
A look at website designs and layouts we build for service businesses — mockups and project types, not fabricated client claims.
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Website features that matter in this industry
Authority-led layout
Visual hierarchy that elevates credentials and practice focus before decorative flourishes. Built to stay editable under monthly subscription care as offers and staffing change.
Consultation scheduling
Booking or request flows with matter-type fields and conflict-check friendly prompts. Built to stay editable under monthly subscription care as offers and staffing change.
Mobile call conversion
Persistent, accessible click-to-call for time-sensitive matters. Built to stay editable under monthly subscription care as offers and staffing change.
Disclaimer patterns
Consistent footer and form notices that fit common advertising caution without cluttering UX. Built to stay editable under monthly subscription care as offers and staffing change.
Testimonial frameworks
Layouts for real client feedback only—never fabricated quotes. Built to stay editable under monthly subscription care as offers and staffing change.
Monthly maintenance & SEO
Bio updates, content refresh, and technical care under subscription. Built to stay editable under monthly subscription care as offers and staffing change.
Conversion strategy: turning visitors into leads
Primary conversion is a consultation request. We reduce friction with short forms, optional calendar embeds, and honest notes about conflicts checks or response times. For urgent practice areas, call pathways stay prominent without replacing the need for proper intake. Show real consult availability or response times—fake scarcity undermines professional trust.
We measure success by qualified conversations started—not vanity rankings. Copy and UX are tuned so the wrong matters self-select out when you provide clear fit guidance. Conflict-check friendly prompts belong early without turning the form into an interrogation.
Prospects also notice whether your site loads quickly on mobile and whether consultation instructions are easy to find after midnight research sessions. Performance and clarity are part of professional presentation. Ongoing maintenance keeps forms, bios, and practice focus pages accurate as your docket and availability evolve.
SEO strategy for Attorneys
On-page SEO supports your name, practice focus phrases, and question-style queries answered on FAQ and situation pages. Protect yourself from competing microsites that dilute your own name searches.
Technical hygiene includes fast biography media, clean headings, and avoiding duplicate profiles across microsites that compete with yourself. FAQ pages targeting real prospect questions often convert better than news-style blogging.
Content should be original and experience-based. Subscription time can improve cornerstone pages rather than chasing every trending legal news blurb. Local signals should match where you actually meet clients or appear in court regularly.
We connect SEO work to technical SEO, on-page SEO, and — when local demand matters — local SEO. We do not promise specific rankings.
Local SEO & Google Business Profile
Local signals matter for “attorney near me” discovery: consistent NAP, accurate service area, and a complete Google Business Profile when you maintain a public office. Public office addresses, appointment URLs, and service-area text must stay synchronized with letterhead and profiles.
If you practice primarily in specific courts or counties, on-site language can reflect that reality without creating doorway pages for every municipality.
We keep local signals aligned with operational reality so maps visibility work does not conflict with how dispatch or scheduling actually runs.
We only recommend location pages when you genuinely serve the area and can add unique value — not doorway-page city spam. See Google Business Profile optimization.
How it works with 66sites
- Discovery. Offers, service areas, competitors, compliance needs, and conversion goals.
- Strategy. Sitemap, keyword/intent map, platform recommendation, and subscription fit.
- Design. Conversion-led layouts and components for your industry journeys.
- Development. Maintainable build with analytics, forms, and integrations.
- SEO setup. Technical foundations, metadata, internal links, and GBP guidance where relevant.
- Launch. QA, redirects (if migrating), Search Console, and monitoring.
- Ongoing optimization. Maintenance, content, SEO tasks, and CRO under your monthly plan.
Pricing for Attorneys websites
Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.
Starter
$199/year
For small businesses that need a professional site without a large upfront build.
- Professional multi-page website
- Managed hosting & SSL
- Security monitoring & backups
- Core plugin/theme updates
- Minor content updates
- Basic on-page SEO setup
- Analytics & Search Console
- Email support
Growth
$299/year
Best for local and service businesses ready to generate more leads every month.
- Everything in Starter
- Custom design & more pages
- Local SEO + GBP optimization
- Conversion-focused UX
- Ongoing content updates
- Landing page builds
- Performance optimization
- Monthly reporting & strategy call
Pro
$399/year
For growing brands that need ongoing development, SEO and conversion work.
- Everything in Growth
- Custom development hours
- Advanced technical & content SEO
- Multiple landing pages
- Ecommerce capabilities
- Priority support
- Integrations & automations
- Dedicated account manager
Enterprise
Custom
Large sites, complex integrations, multi-location brands and custom applications.
- Custom applications & platforms
- Advanced integrations
- Large or multi-site ecosystems
- Ecommerce at scale
- Dedicated support team
- Advanced SEO programs
- Custom SLAs
- Quarterly roadmap planning
Most lead-focused Attorneys engagements fit Growth ($299/year) when local/organic acquisition matters. Simpler brochure sites may fit Starter ($199/year). Multi-location, custom integrations, or heavier development fit Pro ($399/year) or Enterprise.
Setup fees may apply for redesigns, migrations, or large content builds — always disclosed before kickoff. See transparent subscription pricing and how website subscriptions work.
Why Attorneys choose 66sites
- Industry pages written around real buyer journeys — not swapped keywords
- Website design, development, maintenance, and SEO under one subscription
- Honest scoping with no fabricated rankings, reviews, or case-study metrics
- Technical SEO and conversion work that actually gets implemented
- Clear ownership and cancellation terms documented before you start
In-depth details
Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.
Challenges Attorneys face online
- Homepage messaging tries to cover too many practice areas and dilutes authority.
- Consultation CTAs are buried beneath long biographical essays — and the website should confront that friction directly rather than hiding it behind stock photography.
- No clear statement of who is not a fit, wasting consult slots.
- Reviews and accolades are displayed without context or verification cues — and the website should confront that friction directly rather than hiding it behind stock photography.
- Content is copied from aggregators and fails to reflect actual experience — and the website should confront that friction directly rather than hiding it behind stock photography.
- Phone numbers differ between Google, letterhead, and the website footer — and the website should confront that friction directly rather than hiding it behind stock photography.
- Sensitive inquiry forms feel as casual as a newsletter signup — and the website should confront that friction directly rather than hiding it behind stock photography.
Industry-specific website strategy
We design attorney sites as a focused funnel: practice focus statement, proof of competence, practical FAQs, then consultation request. Secondary pages expand on matter types you truly handle. If you are of counsel or split time across firms, navigation explains the relationship so visitors are not confused about who they are hiring. Optional video introductions can humanize your practice when captions and production quality match your brand.
SEO strategy emphasizes branded name queries and a small set of high-intent practice phrases you can support with real depth. Expanding into dozens of unrelated keywords usually weakens trust and spreads content thin. Speaking and media pages support credibility only when appearances are real and dated.
For attorneys, the website is frequently the first exhibit of judgment a prospect encounters. Dense jargon, outdated photos, or aggressive outcome language can undermine otherwise strong credentials. A restrained, specific, consultation-ready site signals the same professionalism you bring to matters—and gives referrers a link they are proud to send.
Important pages this website should include
- Practice focus. States the matters you handle most and the clients you prefer to represent. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Credentials & background. Centralizes education, admissions, court familiarity, and professional memberships. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Case types / situations. Helps visitors match life or business events to your experience without overclaiming. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Consultation page. Explains length, preparation, fees if any for the consult, and confidentiality basics. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- FAQ. Handles process questions that otherwise dominate early calls. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Insights. Optional articles that show how you think, reviewed for accuracy. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Contact. Multiple contact modes with clear response expectations. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
Integrations & workflows
Typical tools and workflows we plan around for Attorneys:
- Calendly or firm scheduling
- Clio / MyCase / practice management links
- Encrypted email or intake form tools
- Call tracking (optional)
- Review request workflows
- Payment links for consult retainers where used
Platform choice often lands on WordPress for service businesses, or Shopify / WooCommerce when commerce is central.
Types of businesses we support
- Solo practitioners
- Of-counsel marketers
- Boutique partners with personal brands
- Criminal defense attorneys
- Estate planning attorneys
- Employment lawyers
How common objections show up — and how the site should answer them
I already appear in directories—why invest in a site?
Directories rarely tell your story, host your consult flow, or compound SEO assets you own. A personal site becomes the hub referrals and ads should point to. We document decisions during discovery so the site reflects how your team actually works day to day.
I cannot publish client details.
You do not need to. Process explanations, anonymized scenarios, and credentials can build trust without revealing confidential facts. We document decisions during discovery so the site reflects how your team actually works day to day.
I worry about looking like a billboard.
Design can stay restrained and professional. Clarity is not the same as hype; we optimize for informed consult requests. We document decisions during discovery so the site reflects how your team actually works day to day.
Frequently asked questions
Straight answers about scope, pricing, ownership and what a subscription includes for this page.
How many practice areas should an attorney homepage list?
Prefer a tight focus—often one primary and a few related secondary areas. Listing every possible matter weakens perceived expertise and confuses SEO targeting. Practical details are finalized during onboarding so the live site matches how your team works.
Should consultation fees be disclosed?
When you charge for consults, stating that upfront sets expectations and filters tire-kickers. If consults are free, say what the meeting covers and how long it lasts. Practical details are finalized during onboarding so the live site matches how your team works.
Can you help with multiple language audiences?
Yes—through clear language switchers or dedicated pages when you truly practice in those languages, with translated legal accuracy owned by you or your reviewers. Practical details are finalized during onboarding so the live site matches how your team works.
How do attorney sites handle conflict checks?
Intake can ask for adverse party names at a high level and note that a conflict check precedes engagement. Full conflict systems stay in your practice software. Practical details are finalized during onboarding so the live site matches how your team works.
Is blogging required for attorney SEO?
Not required. Strong practice and FAQ pages often matter more. Publish articles when you have something accurate and useful to add. Practical details are finalized during onboarding so the live site matches how your team works.
What photos work best?
Professional, current photos that look like you on a video consult. Avoid heavy stock imagery of gavels and columns as the primary visual story. Practical details are finalized during onboarding so the live site matches how your team works.
How does maintenance help a solo attorney?
It keeps plugins/platform components updated, forms working, bios current, and SEO tasks moving while you are in hearings or closings. Practical details are finalized during onboarding so the live site matches how your team works.
Will 66sites write legal advice for my blog?
We help with structure and clarity; you or qualified reviewers own legal accuracy. We do not publish unverified legal conclusions. Practical details are finalized during onboarding so the live site matches how your team works.
Can the site support speaking and media pages?
Yes—optional pages for presentations and commentary can support credibility when the appearances are real and dated. Practical details are finalized during onboarding so the live site matches how your team works.
How should required disclosures be handled?
Follow jurisdiction advertising rules and firm policy. We structure disclosures when required rather than hiding mandated information. Practical details are finalized during onboarding so the live site matches how your team works.
Make your attorney site consultation-ready
Get design, development, maintenance, and careful SEO in one monthly subscription—built around how clients choose counsel.