Challenges Dermatologists face online
Medical and cosmetic services compete for attention on the same hero section.Condition pages copy generic medical text without clinic-specific next…
Read more →Dermatology practice websites
Website Design & SEO for Dermatologists
Dermatology practices serve two overlapping but different mindsets: medical patients seeking evaluation for rashes, lesions, or chronic skin disease, and cosmetic patients researching elective…
Website design & SEO built for Dermatologists
Dermatology practices serve two overlapping but different mindsets: medical patients seeking evaluation for rashes, lesions, or chronic skin disease, and cosmetic patients researching elective procedures. Mixing those journeys on one undifferentiated homepage creates confusion and weak conversion. 66sites builds subscription websites designed to separate and clarify those paths while sharing one trusted clinical brand. Cosmetic journeys often start with social inspiration; medical journeys often start with worry—tone and CTAs must respect both.
Patients comparing dermatologists look for board credentials, treatment explanations, photo policies, wait-time cues, and whether cosmetic consults differ from medical visits. We structure pages around those decision factors and keep maintenance plus SEO in the monthly plan so new devices and providers can be added without a full rebuild. Retired devices should not keep booking-enabled pages live; menu hygiene is an SEO task.
Competition in many metros is intense for both medical and cosmetic search terms. Durable progress comes from unique treatment content, strong local presence, and booking UX—not from guaranteed ranking claims or fabricated before-and-after libraries. Deposit policies for cosmetic consults belong before booking completion to protect reviews.
What we focus on for this page
Practical website, conversion and SEO work tailored to how your buyers actually decide.
Industry-specific website strategy
We design dual funnels with a shared trust layer: credentials, providers, insurance notes for medical care, and consult process for cosmetic care…
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Important pages this website should include
Medical dermatology. Entry point for disease-focused patients and insurance-driven visits. This page earns its place because searchers and sales…
Read more →Selected website work
A look at website designs and layouts we build for service businesses — mockups and project types, not fabricated client claims.
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Website features that matter in this industry
Medical vs cosmetic IA
Navigation and templates that keep funnels distinct without splitting into disconnected brands unless you want that. Built to stay editable under monthly subscription care as offers and staffing change.
Treatment expectation modules
Sections for downtime, number of sessions commonly discussed, and consult disclaimers—without guaranteed outcomes. Built to stay editable under monthly subscription care as offers and staffing change.
Photo gallery governance
Performance-minded galleries designed around consented clinical photography workflows. Built to stay editable under monthly subscription care as offers and staffing change.
Consult-type booking UX
Forms and schedulers that capture visit intent early. Built to stay editable under monthly subscription care as offers and staffing change.
Telederm-ready patterns
Optional flows for photo upload and virtual visit instructions when offered. Built to stay editable under monthly subscription care as offers and staffing change.
Subscription maintenance & SEO
Ongoing updates as menus, devices, and providers change. Built to stay editable under monthly subscription care as offers and staffing change.
Conversion strategy: turning visitors into leads
Medical conversion often prioritizes sooner appointments and insurance questions; cosmetic conversion prioritizes consult quality and treatment education. We design CTAs and forms accordingly, including separate phone trees when operations require it. Visit-type selectors prevent medical problem visits from landing on aesthetic injectables calendars.
Retail skincare, if present, should not eclipse appointment CTAs unless ecommerce is a deliberate growth channel. Honesty about results and the need for in-person evaluation protects trust. Retail products should support—not eclipse—appointment conversion unless ecommerce is the primary model.
Photography governance, treatment menu accuracy, and consult-type routing are the unglamorous systems that protect dermatology brands online. Getting them right matters more than another generic skin-tip article. We build and maintain those systems so marketing stays aligned with clinical operations.
SEO strategy for Dermatologists
On-page SEO builds unique pages for high-intent treatments and conditions you manage—acne, eczema, Mohs if offered, Botox, laser hair removal—only with original clinic copy. Device pages earn a place only for technologies you currently offer with unique clinic context.
Technical SEO focuses on image optimization, accessible booking third parties, and clean canonicals if medical and cosmetic microsites exist. Image performance is decisive for dermatology templates packed with clinical photography.
Content SEO can include seasonal skin guides and procedure FAQs reviewed clinically. Avoid doorway city pages that only change the metro name. Seasonal content (sun protection, acne back-to-school) works when tied to real booking paths.
We connect SEO work to technical SEO, on-page SEO, and — when local demand matters — local SEO. We do not promise specific rankings.
Local SEO & Google Business Profile
Dermatology local SEO requires accurate categorization and service lists that reflect medical and/or cosmetic emphasis. Profile categories should reflect whether medical, cosmetic, or both are genuinely emphasized.
Review themes often mention wait times and bedside manner—site messaging should set process expectations that match operations.
We keep local signals aligned with operational reality so maps visibility work does not conflict with how dispatch or scheduling actually runs.
We only recommend location pages when you genuinely serve the area and can add unique value — not doorway-page city spam. See Google Business Profile optimization.
How it works with 66sites
- Discovery. Offers, service areas, competitors, compliance needs, and conversion goals.
- Strategy. Sitemap, keyword/intent map, platform recommendation, and subscription fit.
- Design. Conversion-led layouts and components for your industry journeys.
- Development. Maintainable build with analytics, forms, and integrations.
- SEO setup. Technical foundations, metadata, internal links, and GBP guidance where relevant.
- Launch. QA, redirects (if migrating), Search Console, and monitoring.
- Ongoing optimization. Maintenance, content, SEO tasks, and CRO under your monthly plan.
Pricing for Dermatologists websites
Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.
Starter
$199/year
For small businesses that need a professional site without a large upfront build.
- Professional multi-page website
- Managed hosting & SSL
- Security monitoring & backups
- Core plugin/theme updates
- Minor content updates
- Basic on-page SEO setup
- Analytics & Search Console
- Email support
Growth
$299/year
Best for local and service businesses ready to generate more leads every month.
- Everything in Starter
- Custom design & more pages
- Local SEO + GBP optimization
- Conversion-focused UX
- Ongoing content updates
- Landing page builds
- Performance optimization
- Monthly reporting & strategy call
Pro
$399/year
For growing brands that need ongoing development, SEO and conversion work.
- Everything in Growth
- Custom development hours
- Advanced technical & content SEO
- Multiple landing pages
- Ecommerce capabilities
- Priority support
- Integrations & automations
- Dedicated account manager
Enterprise
Custom
Large sites, complex integrations, multi-location brands and custom applications.
- Custom applications & platforms
- Advanced integrations
- Large or multi-site ecosystems
- Ecommerce at scale
- Dedicated support team
- Advanced SEO programs
- Custom SLAs
- Quarterly roadmap planning
Most lead-focused Dermatologists engagements fit Growth ($299/year) when local/organic acquisition matters. Simpler brochure sites may fit Starter ($199/year). Multi-location, custom integrations, or heavier development fit Pro ($399/year) or Enterprise.
Setup fees may apply for redesigns, migrations, or large content builds — always disclosed before kickoff. See transparent subscription pricing and how website subscriptions work.
Why Dermatologists choose 66sites
- Industry pages written around real buyer journeys — not swapped keywords
- Website design, development, maintenance, and SEO under one subscription
- Honest scoping with no fabricated rankings, reviews, or case-study metrics
- Technical SEO and conversion work that actually gets implemented
- Clear ownership and cancellation terms documented before you start
In-depth details
Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.
Challenges Dermatologists face online
- Medical and cosmetic services compete for attention on the same hero section.
- Condition pages copy generic medical text without clinic-specific next steps — and the website should confront that friction directly rather than hiding it behind stock photography.
- Cosmetic pages overpromise results or use non-consented imagery — and the website should confront that friction directly rather than hiding it behind stock photography.
- Online booking does not distinguish problem-focused vs aesthetic consult types — and the website should confront that friction directly rather than hiding it behind stock photography.
- Provider bios omit cosmetic credentials or medical specialties patients filter on — and the website should confront that friction directly rather than hiding it behind stock photography.
- Teledermatology options are unclear regarding photo submission and follow-up — and the website should confront that friction directly rather than hiding it behind stock photography.
- Product storefronts distract from appointment conversion when not intentional — and the website should confront that friction directly rather than hiding it behind stock photography.
- Local SEO suffers when Google categories emphasize spa services over medical dermatology or vice versa.
Industry-specific website strategy
We design dual funnels with a shared trust layer: credentials, providers, insurance notes for medical care, and consult process for cosmetic care. Cross-links exist where clinically relevant—acne medical care can connect to cosmetic texture treatments—without forcing every visitor through a medspa lens. Clinician-reviewed medical pages and consult-led cosmetic pages need distinct title strategies to avoid cannibalization.
SEO strategy splits clusters: medical conditions and procedures versus cosmetic treatments and devices. Monthly work prioritizes the cluster aligned to capacity and margins, while technical care keeps image-heavy pages fast. Teledermatology photo rules should be explicit about quality and follow-up limitations.
Dermatology websites must also manage expectation gaps created by social media: filters, lighting, and influencer timelines do not equal clinical plans. Responsible consult-led cosmetic pages and thorough medical pathways help the practice stay credible while still competing for attention. Maintenance keeps treatment menus honest as devices and protocols evolve.
Important pages this website should include
- Medical dermatology. Entry point for disease-focused patients and insurance-driven visits. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Condition library. Supports symptom search with unique clinic guidance and booking CTAs. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Cosmetic dermatology. Separates elective journeys with consult-first conversion patterns. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Treatments & devices. Explains lasers, injectables, or procedures you actually offer with realistic expectations. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Providers. Lets patients choose dermatologists or APPs by focus area. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Patient resources & prep. Covers biopsy aftercare, cosmetic prep, and photo submission guidelines. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Insurance & self-pay. Clarifies what is typically billed to insurance versus cash-pay cosmetic care. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
- Book / contact. Routes appointment types correctly to protect clinical schedules. This page earns its place because searchers and sales conversations repeatedly return to this decision point.
Integrations & workflows
Typical tools and workflows we plan around for Dermatologists:
- Dermatology-friendly scheduling tools
- Photo upload for telederm or cosmetic consults
- EHR / patient portal links
- Ecommerce for skincare if used
- Review platforms
- Financing for elective care
Platform choice often lands on WordPress for service businesses, or Shopify / WooCommerce when commerce is central.
Types of businesses we support
- Medical dermatology practices
- Cosmetic dermatology clinics
- Combined medical-cosmetic practices
- Mohs surgery focused clinics
- Pediatric dermatology
- Medically supervised aesthetic clinics
How common objections show up — and how the site should answer them
Our cosmetic revenue matters most—should medical pages be secondary?
We can prioritize cosmetic visually while still providing strong medical pathways. Hiding medical care entirely can confuse insured patients and hurt local relevance. We document decisions during discovery so the site reflects how your team actually works day to day.
Photograph policies are strict.
We design for whatever inventory you approve and never invent clinical images. Illustration and process graphics can support pages when photos are limited. We document decisions during discovery so the site reflects how your team actually works day to day.
Competitors claim dramatic transformation stats.
We will not fabricate competing numbers. Clear process, credentials, and real galleries outperform risky claims over time. We document decisions during discovery so the site reflects how your team actually works day to day.
Frequently asked questions
Straight answers about scope, pricing, ownership and what a subscription includes for this page.
Should medical and cosmetic dermatology share one website?
Usually yes, with clearly separated sections. Separate domains make sense only for distinct brands with separate operations and marketing teams. Practical details are finalized during onboarding so the live site matches how your team works.
How do we talk about results responsibly?
Describe typical considerations, downtime, and the role of consultation. Avoid guaranteed outcomes and clearly note individual variation. Practical details are finalized during onboarding so the live site matches how your team works.
What booking fields reduce schedule problems?
Visit type, primary concern, new vs returning, and insurance vs self-pay intent. Cosmetic consults may also request goal photos. Practical details are finalized during onboarding so the live site matches how your team works.
Are device brand pages worth creating?
When you offer the device and patients search it, a unique page helps. Do not create pages for devices you do not use. Practical details are finalized during onboarding so the live site matches how your team works.
How should we handle acne content for teens and adults?
Segment guidance and CTAs when care differs. Parental involvement notes can help for pediatric pathways. Practical details are finalized during onboarding so the live site matches how your team works.
Can we sell products without hurting SEO?
Yes if product pages are quality and do not replace clinical content. Keep appointment conversion visible on product templates. Practical details are finalized during onboarding so the live site matches how your team works.
What makes dermatology SEO competitive?
High commercial value keywords, image-heavy SERPs, and strong local pack dynamics. Unique treatment content and profile excellence matter. Practical details are finalized during onboarding so the live site matches how your team works.
How does the subscription support new laser launches?
Monthly capacity can add treatment pages, update menus, and adjust booking options when you bring new technology online. Practical details are finalized during onboarding so the live site matches how your team works.
Do you guarantee first-page rankings for Botox?
No. We implement sound SEO practices and report honestly. Rankings are not guaranteed. Practical details are finalized during onboarding so the live site matches how your team works.
How should isotretinoin programs be described?
Outline monitoring and consult requirements at a high level. Detailed prescribing content remains clinician-owned. Practical details are finalized during onboarding so the live site matches how your team works.
Separate medical and cosmetic journeys clearly
Dermatology websites with treatment education, responsible galleries, and booking—plus maintenance and SEO each month.