Problems this service solves
Themes overloaded with unused sections and third-party scripts.Collection pages that are thin grids with no buying guidance.App conflicts slowing…
Read more →Shopify Development
Shopify Development Focused on Conversion & Speed
Shopify development at 66sites centers on Online Store storefronts that help shoppers find products, trust the brand and complete checkout — within Shopify’s platform strengths and constraints.
What this service is for
Shopify development at 66sites centers on Online Store storefronts that help shoppers find products, trust the brand and complete checkout — within Shopify’s platform strengths and constraints.
Theme clutter, app sprawl and weakly merchandised collections are the usual drag on conversion. We implement clean theme architecture, purposeful apps and content modules that support both paid traffic landing and organic collection growth.
After launch, Shopify maintenance keeps theme edits, app hygiene and merchandising support in one subscription rather than scattering freelancers for every banner change.
What we focus on for this page
Practical website, conversion and SEO work tailored to how your buyers actually decide.
Our approach at 66sites
We plan navigation, collection taxonomy and product template hierarchy before decorative theme work. Conversion paths from ad or search landing →…
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What’s included
Shopify theme implementationCustomized OS 2.0 sections aligned to brand and conversion goals.Catalog structure setupCollections, tags/metafields…
Read more →Selected website work
A look at website designs and layouts we build for service businesses — mockups and project types, not fabricated client claims.
Chicago Electrician Website Design
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Dental Web Design
Electrician Website Agency 1
Emergency Electrician Website
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Hire Freelance Dental Design
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Hvac Web Design California 1
Hvac Website Design Texas
Hvac Website Design Usa
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Personal Injury Website Design
Plumbing Web Design
Roofing Website Design Agency 1
Roofing Website Design Florida
Roofing Website Design Texas
Website Design Mockup
Website Design Mockup
Website Design Mockup
Wordpress Plumbing Website Design
How this connects to growth & SEO
Shopify SEO work hinges on unique collection/product content, sane URL handling and internal links from content to catalog — implemented within platform constraints.
We structure themes to support that work without promising specific ranking positions.
Who this is for
Product brands prioritizing Shopify’s operational simplicity and checkout reliability who still want custom storefront quality and ongoing technical help.
How it works
- Store discovery. Catalog size, markets, apps and brand assets.
- IA & template plan. Collections, PDPs and content pages.
- Theme build. Sections, metafields and brand styling.
- Integrations & apps. Payments already native; add ops apps carefully.
- QA & launch. Purchase tests across key devices.
- Operate. Maintenance, merchandising support and SEO backlog.
Pricing
Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.
Starter
$199/year
For small businesses that need a professional site without a large upfront build.
- Professional multi-page website
- Managed hosting & SSL
- Security monitoring & backups
- Core plugin/theme updates
- Minor content updates
- Basic on-page SEO setup
- Analytics & Search Console
- Email support
Growth
$299/year
Best for local and service businesses ready to generate more leads every month.
- Everything in Starter
- Custom design & more pages
- Local SEO + GBP optimization
- Conversion-focused UX
- Ongoing content updates
- Landing page builds
- Performance optimization
- Monthly reporting & strategy call
Pro
$399/year
For growing brands that need ongoing development, SEO and conversion work.
- Everything in Growth
- Custom development hours
- Advanced technical & content SEO
- Multiple landing pages
- Ecommerce capabilities
- Priority support
- Integrations & automations
- Dedicated account manager
Enterprise
Custom
Large sites, complex integrations, multi-location brands and custom applications.
- Custom applications & platforms
- Advanced integrations
- Large or multi-site ecosystems
- Ecommerce at scale
- Dedicated support team
- Advanced SEO programs
- Custom SLAs
- Quarterly roadmap planning
Shopify storefront projects commonly sit on Growth ($299/year) or Pro ($399/year). Very small catalogs with light customization may fit Starter ($199/year). Enterprise covers multi-market, wholesale or advanced custom storefront needs. Shopify’s own subscription fees are separate; 66sites covers build and ops layers. Setup fees apply for net-new themes or migrations.
Why choose 66sites
- Subscription delivery so maintenance and SEO continue after launch
- Design, development, and SEO owned by one accountable team
- Transparent scope — no ranking guarantees or invented proof points
- Platform guidance that prefers the lightest stack that meets your goals
In-depth details
Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.
Problems this service solves
- Themes overloaded with unused sections and third-party scripts.
- Collection pages that are thin grids with no buying guidance.
- App conflicts slowing mobile product pages.
- Inconsistent metfields and product data hurting filters and SEO.
- Promotional landing pages built outside brand templates.
- No clear owner for theme code after the initial freelancer leaves.
Our approach at 66sites
We plan navigation, collection taxonomy and product template hierarchy before decorative theme work. Conversion paths from ad or search landing → product → checkout are mapped explicitly.
Apps are justified against operational needs and performance cost. Theme code stays understandable so future edits don’t require reverse-engineering a black box.
Subscription support covers merchandising assistance, theme iteration and Shopify SEO tasks aligned to your plan depth.
What’s included
Shopify theme implementation
Customized OS 2.0 sections aligned to brand and conversion goals.
Catalog structure setup
Collections, tags/metafields strategy and navigation.
App stack rationalization
Install only what operations need; remove dead weight.
Checkout-adjacent UX
Product page trust, upsell patterns within platform rules.
Launch QA
Mobile purchase flows, discounts, shipping previews.
Ongoing Shopify development
Section updates, landing templates and fixes monthly.
Frequently asked questions
Straight answers about scope, pricing, ownership and what a subscription includes for this page.
Do you build Hydrogen/headless Shopify?
When the business case is clear. Most brands are better served by a well-executed Online Store 2.0 theme first. Headless adds engineering cost we won’t push casually.
Can you migrate from WooCommerce to Shopify?
Yes when Shopify is the better operational fit. We plan product data, URL redirects and content moves carefully.
Will you install every conversion app marketers request?
No. We evaluate performance and overlap. Stack discipline protects page speed and maintainability.
How do Shopify’s checkout limitations affect design?
Checkout customization depends on Shopify plan and features. We design within what’s allowed and focus energy on PDP and collection conversion levers you fully control.
Do you write product copy?
We can support SEO content programs for products/collections under plan scope. Large catalog copy projects may need phased delivery or setup fees.
What’s included in Shopify maintenance?
Theme support, app hygiene, merchandising assistance, performance checks and prioritized fixes — depth varies by tier.
Can you connect Klaviyo or similar?
Yes, using standard integrations with event QA so flows receive the right signals.
Do you guarantee higher ROAS?
No. We improve storefront foundations; media performance depends on creative, offer and audience.
Shopify storefronts that stay maintainable
Theme quality, app discipline and monthly ops support from one team.