Problems this service solves
App sprawl adding scripts to every product page.Theme customizations undocumented after the freelancer leaves.Seasonal landing pages breaking mobile…
Read more →Shopify Maintenance
Shopify Maintenance for Stores That Keep Selling
Shopify maintenance covers ongoing storefront operations: theme section updates, app hygiene, merchandising assistance, performance watchfulness and fixes when something in the Online Store breaks.
What this service is for
Shopify maintenance covers ongoing storefront operations: theme section updates, app hygiene, merchandising assistance, performance watchfulness and fixes when something in the Online Store breaks.
Shopify hosts core checkout infrastructure, but theme code, apps and content still create breakage, slowdowns and brand inconsistency. Someone must own that layer.
66sites provides Shopify maintenance as subscription ops support — distinct from Woo/WordPress self-hosted care, because the platform boundaries differ.
What we focus on for this page
Practical website, conversion and SEO work tailored to how your buyers actually decide.
Our approach at 66sites
We inventory apps and theme customizations, remove redundant tools and establish a change process for theme edits. Merchandising requests enter a…
Read more →
What’s included
Theme & app inventoryKnow what’s installed and why.Ongoing theme supportSection updates, fixes, campaign templates.App hygieneRemove overlap; watch…
Read more →Selected website work
A look at website designs and layouts we build for service businesses — mockups and project types, not fabricated client claims.
Chicago Electrician Website Design
Dental Clinic Website Design
Dental Web Design
Electrician Website Agency 1
Emergency Electrician Website
Hire Dental Website Agency
Hire Freelance Dental Design
Hire Law Firm Website Design
Hire Plumbing Website Agency
Hvac Web Design California 1
Hvac Website Design Texas
Hvac Website Design Usa
Newyork Electrician Website Design
Personal Injury Website Design
Plumbing Web Design
Roofing Website Design Agency 1
Roofing Website Design Florida
Roofing Website Design Texas
Website Design Mockup
Website Design Mockup
Website Design Mockup
Wordpress Plumbing Website Design
How this connects to growth & SEO
Stable themes and disciplined apps protect Shopify SEO by keeping collection/product templates fast and crawlable.
Maintenance rhythms are how metadata and internal link fixes actually get published.
Who this is for
Shopify merchants who need reliable theme/app operations and merchandising help without hiring a full-time Shopify developer.
How it works
- Storefront audit. Theme, apps, speed, access.
- Clean & document. Reduce sprawl; note customizations.
- Operate monthly. Requests, hygiene, checks.
- Campaign support. Help ship promotional sections safely.
- Improve. CRO and SEO backlog items.
Pricing
Yearly plans that include design, development, maintenance and SEO foundations — without a large upfront project fee.
Starter
$199/year
For small businesses that need a professional site without a large upfront build.
- Professional multi-page website
- Managed hosting & SSL
- Security monitoring & backups
- Core plugin/theme updates
- Minor content updates
- Basic on-page SEO setup
- Analytics & Search Console
- Email support
Growth
$299/year
Best for local and service businesses ready to generate more leads every month.
- Everything in Starter
- Custom design & more pages
- Local SEO + GBP optimization
- Conversion-focused UX
- Ongoing content updates
- Landing page builds
- Performance optimization
- Monthly reporting & strategy call
Pro
$399/year
For growing brands that need ongoing development, SEO and conversion work.
- Everything in Growth
- Custom development hours
- Advanced technical & content SEO
- Multiple landing pages
- Ecommerce capabilities
- Priority support
- Integrations & automations
- Dedicated account manager
Enterprise
Custom
Large sites, complex integrations, multi-location brands and custom applications.
- Custom applications & platforms
- Advanced integrations
- Large or multi-site ecosystems
- Ecommerce at scale
- Dedicated support team
- Advanced SEO programs
- Custom SLAs
- Quarterly roadmap planning
Shopify maintenance commonly fits Growth ($299/year) or Pro ($399/year). Very small stores with light change volume may fit Starter ($199/year). Enterprise supports multi-store or high-velocity catalogs. Shopify subscription fees remain separate. Theme rebuilds are setup-scoped, not unlimited maintenance.
Why choose 66sites
- Subscription delivery so maintenance and SEO continue after launch
- Design, development, and SEO owned by one accountable team
- Transparent scope — no ranking guarantees or invented proof points
- Platform guidance that prefers the lightest stack that meets your goals
In-depth details
Full notes for challenges, strategy and supporting pages — so the sections above stay scannable.
Problems this service solves
- App sprawl adding scripts to every product page.
- Theme customizations undocumented after the freelancer leaves.
- Seasonal landing pages breaking mobile navigation.
- Metafield inconsistencies confusing filters and templates.
- Marketing installs another upsell app that tanks speed.
- No clear process for theme code reviews before publish.
Our approach at 66sites
We inventory apps and theme customizations, remove redundant tools and establish a change process for theme edits. Merchandising requests enter a prioritized backlog.
Performance and UX regressions are caught with periodic checks on key templates — especially after app installs.
Shopify SEO tasks (collection copy, internal links, metadata) can share the same operating rhythm on Growth+ plans.
What’s included
Theme & app inventory
Know what’s installed and why.
Ongoing theme support
Section updates, fixes, campaign templates.
App hygiene
Remove overlap; watch script cost.
Merchandising assistance
Collections, featured products, small content edits.
Launch QA for store changes
Mobile purchase path checks.
Coordination with Shopify support
When issues are platform-side.
SEO task routing
On plans that include Shopify SEO depth.
Frequently asked questions
Straight answers about scope, pricing, ownership and what a subscription includes for this page.
If Shopify hosts the store, why do I need maintenance?
Shopify runs platform infrastructure. Your theme, apps and content still change constantly and can break UX, speed and campaigns.
Do you modify checkout extensively?
Checkout customization depends on Shopify plan features and policies. We work within allowed surfaces and focus on PDP/collection levers you fully control.
Can you take over a messy theme?
Yes after audit. Sometimes a controlled theme refresh is healthier than endless patches.
Will you install any app we request?
We’ll advise on overlap and performance cost. Not every request should ship.
Do you handle Shopify Plus needs?
We can support Plus storefront operations; advanced Plus scripting may require Pro/Enterprise scoping.
Is this the same as Shopify development?
Development builds major theme architecture or migrations. Maintenance operates and incrementally improves what exists.
Can you help with Klaviyo or ads pixels?
We can verify storefront events and tag placement. Flow strategy and media buying remain separate disciplines.
Do you guarantee sales growth?
No. We keep the storefront operable and improve foundations; sales depend on offer, traffic and fulfillment.
Keep Shopify storefront ops owned
Theme support, app hygiene and merchandising help on a monthly plan.